Step 1: Identify the customer and all the parties involved in the buying process, and assess their roles
Step 2: Identify the customers’ requirements and expectations from their perspective
Step 3: Measure customer perceptions: How does the customer view us and our competitors in respect to his expectations and his role?
Step 4: Carry out pilot campaigns:
1. Define the steps
2. Develop (pilot) activities based on customer requirements
3. Implement the activities and measure the results
4. Improve the process
Interested in an initial scan of your plans or current campaigns? Contact us to arrange an appointment for a free of charge assessment.
