Market segmentation of doctors based on their prescription patterns and study behaviour By knowing which factors determine the treatment a doctor prescribes, or the sources and events he uses to obtain information, Ik360 can help you to segment the market for your potential customers and draw up targeted campaigns accordingly.
Reaching doctors and patients through strategic marketing, using the latest media possibilities
There are numerous ways to reach your customers in addition to traditional channels such as medical representatives and conferences. Ik360 has extensive experience in both established marketing methods and new media, and will gladly advise you on the best mix for your needs.
Differentiated communication Knowing what makes your customer tick will help you to make sure you are speaking the right language when targeting your potential market. Ik360 can provide you with valuable insight into the motivations behind your (potential) customer’s actions
